Sanofi @ World Symposium
World Symposium is a widely know as the major educational and unifying activity of Lysosomal Disease Researchers, and has evolved into a highly interactive research activity. Sanofi Genzyme has always had a large presence at World Symposium with major products and research. For this 2020 event, I was tasked with designing Sanofi's hugest push for presence at World Symposium.
I designed Sanofi's branding and exhibits in three partner areas: Two-part main booth (commercial and medical), patient artwork display, and hospitality meeting room. My team worked very closely with Sanofi to showcase their work and provide deeper connection with their products and patients.
A G E N C Y
Freeman
R O L E
Experiential Branding, 3D Environmental Design, Art Direction, User Experience
C R E D I T S
Melanie Goodwin / Creative Director
Dale Stebbins / Graphics Processor (layout)
Sanofi Genzyme Main booth
Sanofi Genzyme Patient Artwork Display
Sanofi Genzyme Journey Map and Hospitality Room
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