Sanofi
World Symposium is a widely know as the major educational and unifying activity of Lysosomal Disease Researchers, and has evolved into a highly interactive research activity. Sanofi Genzyme has always had a large presence at World Symposium with major products and research. This year, I was positioned to design Sanofi's hugest push for presence at World Symposium.
I designed Sanofi's three partner areas: Two-part main booth (commercial and medical), patient artwork display, and hospitality meeting room. My team worked very closely with Sanofi to balance their medical technicalities and the positive brand they wanted to establish.
A G E N C Y
Freeman
Freeman
R O L E
Experiential Branding, 3D Environmental Design, Art Direction, User Experience
Experiential Branding, 3D Environmental Design, Art Direction, User Experience
C R E D I T S
Melanie Goodwin / Creative Director
Dale Stebbins / Graphics Processor (layout)
Melanie Goodwin / Creative Director
Dale Stebbins / Graphics Processor (layout)
Sanofi Genzyme Main booth
Sanofi Genzyme Patient Artwork Display
Sanofi Genzyme Journey Map and Hospitality Room
