Sage Event Branding & Exhibit System
Sage is a leading global software company, providing one of the top enterprise resource planning (ERP) solutions in the world. Their software serves a wide range of industries, including HR & Payroll, Construction & Real Estate, Transport & Distribution, Payment Processing, Accountancy, Not-for-Profit, Manufacturing, Retail, and Automotive Distribution.
I was tasked with designing their 2020 and beyond event branding and exhibit systems.  This system delivers high-end features and aesthetics while offering scalability and variety through modular components. Depending on the event industry, color palette and material choices can be exchanged.
By reusing these modular assets, Sage has saved both time in planning and production as well as costs, which can now be reinvested into booth upgrades, interactive activations, enhanced graphics, and other engagement-driven features.
Designed for events so far:
NAHB International Builders' Show (IBS) 2020, AHR 2020, CONEXPO 2020, World of Concrete 2020
A G E N C Y
Freeman
R O L E
Experiential Branding, Lead 3D Direction, Creative Direction, Art Direction
C R E D I T S
Stephanie Ellis / Sr. Director, Client Solutions
Kelley E. Butler / Sr. Client Development Director
Stephanie Tejeda / Client Solutions Manager
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