Visa + Olympics
I contributed to several Visa projects throughout my career — supporting their Olympic partnership standing out as a highlight. To help convey Visa’s vision for the future of commerce at the Olympic Games, my team designed and staged immersive user journeys for high‑profile engagements with the International Olympic Committee (IOC) in New York and Beijing.
New York: Introductory immersive experience hosted by Visa’s New York Innovation Team for IOC executives, showcasing next‑generation payment concepts.
Beijing: A fully realized end‑to‑end immersive experience unveiled at their media press conference, featuring digital issuance, payment demonstrations, Olympic payment solution gallery, ticket access, in‑seat ordering, AR e‑commerce at home, rapid pay, and athlete interaction stations.
Our work played a role in Visa extending its sponsorship agreement with the Olympic and Paralympic Committees through 2032.
A G E N C Y
Freeman
Freeman
R O L E S
Experiential Branding, Creative Direction, Art Direction, Graphic Design, Presentations, Digital & 3D Direction, Motion, UX
Experiential Branding, Creative Direction, Art Direction, Graphic Design, Presentations, Digital & 3D Direction, Motion, UX
C R E D I T S
Freeman China Team / Translation, Fabrication, Design hand-off
Helios Interactive (Freeman Company) / Digital Activation Design
Jeffrey Tanhueco / Helios Interactive, Creative Director
Michael Ball / Freeman, Project Manager & Account Director
Kryssa Guntrum / Visa, Project Manager
Sally Lu / Managing Director, Freeman China
Freeman China Team / Translation, Fabrication, Design hand-off
Helios Interactive (Freeman Company) / Digital Activation Design
Jeffrey Tanhueco / Helios Interactive, Creative Director
Michael Ball / Freeman, Project Manager & Account Director
Kryssa Guntrum / Visa, Project Manager
Sally Lu / Managing Director, Freeman China
The experience at New York revolved around piecing reminders of past, present, and future olympic games partnerships
To optimize design iteration and setup, we developed a Google Slide overview and approval system that provides smooth sign-off of assets and differentiation between directional and event & branding opportunities. I can a sample breakdown via screen share upon request.
