Cisco Live 2019
Cisco Live is Cisco's largest customer event and tradeshow. With about 28,000 attendees each year, Cisco brings engineers, partners, sales, and customers together to network and focus on the education and opportunities with Cisco.
My team designed and scaled 2019's Cisco Live branding to adapt for the larger convention space (SDCC) with a focus on innovating creative and securing design space for sponsorship/partners to display their brands with packages never seen before.
To optimize approval and production at the SDCC scale, we organized all major graphics into an interactive and automated cloud deck noting latest design, mocks/renders, dimensions, locations, and production status. This allowed us to spend more time developing design and collaborating closely with the Cisco brand team.
A G E N C Y
Freeman
Freeman
R O L E
Experiential Branding, Creative Direction, Art Direction, Graphic Design, 3D Design Direction, Presentations
Experiential Branding, Creative Direction, Art Direction, Graphic Design, 3D Design Direction, Presentations
C R E D I T S
Jennifer Gardner / Lead Creative Director
Lucas Walker / Art Director
Rose Gildor / Graphics Producer
Michael Jimenez / 3D Environmental Designer
Cisco Brand Team / Branding and Identity
Jennifer Gardner / Lead Creative Director
Lucas Walker / Art Director
Rose Gildor / Graphics Producer
Michael Jimenez / 3D Environmental Designer
Cisco Brand Team / Branding and Identity
