Adobe MAX 2019
Adobe MAX 2020 is a conference for creative professionals, developers, students, and enthusiasts to learn new skills, find inspiration, discover new technologies, and explore what's next for creatives and Adobe products.  George P. Johnson, the Agency of Record, partnered with Freeman to design and produce individually-themed exhibits inside the LACC exhibit halls, along with installations and ceiling art that aligned with Adobe's campaign theme throughout the lobby and pre-function areas.
Adobe tasked artist and illustrator Rik Oostenbroek with creating striking and impact art direction for the conference. His resulting designs displayed convergence of abstract & architectural op-art worlds, using a mix of edgy, rectangular, 3D B&W op-art elements that blended nicely with color. As a team of 3D designers, we made sure to design each installation while appropriately balancing Rik's art direction and Adobe's individual product branding in mind.
A G E N C Y
Freeman
R O L E
3D Design, Art Direction, Creative Direction, User Experience
C R E D I T S
Eric Ward / Lead Creative Director
Vikki Chan / 3D Environmental Designer
Luke Truitt / 3D Environmental Designer
Hayley Polivka / Sr. Design Producer
Mike Medrzycki / Director of Client Solutions
Erik Heitmeyer / Business Development

Adobe MAX 2019 Highlights Days 1-3
Zazzle print and textile booth
Print operations and Live booth
Lounge booth and Adobe Stock wall
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